Lorton Data

It’s that time of year again here in Minnesota. Yes, we’re the ‘Land of 10,000+ Lakes’, but did you know that we’re also the land of the most golf courses per capita in the country?

Are you a golfer? Are you living on a particular street, in a particular suburb, making a particular salary? If so, the golf course down the street from you wants your business. Do you know what the smart folks at the golf course can do to reach you? They can rent a list of names and addresses of those people who love to golf and live within a certain radius of their golf course. This, of course, is called Targeted Marketing. Smart businesses do this and it helps to drive their revenue up.

So how could this help you?

You just might receive an offer in the mail that you’ll want to use – like a coupon for ½ off your greens fees, or a free bucket of balls at the driving range. Whatever the promotion, if you’re a golfer, it’s something that you would like to receive versus a postcard to have the blacktop on your concrete driveway resurfaced. Which offer would you rather receive?

The next time you look at your mail, check to see if there’s an offer for a product or service that you would actually use. Does the company who is trying to get your business really understand your needs and desires? You might be pleasantly surprised.

This entry was posted on Tuesday, June 8th, 2010 at 9:03 am and is filed under Direct Mail, Direct Marketing, General Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.